'Diamond Makers' is a hybrid between a lab and a tailor-made retail experience. It exploits possibility coming from already existing science, which enables fabricating lab-grown diamonds from a wide selection of surprising sources.
Focus on origin allows the customer to choose the meaning and emotional significance that they want their diamond to have. Source is fully customisable and the selection process is designed to trigger personal reflection on values and following them desires.
Lab-grown diamonds grow under high temperature and pressure. They are formed from carbon which can be isolated from most types of organic ash.
But maybe diamond is in fact ‘whatever’ or at least less significant than the meaning emerging from the source? What would be the value of the diamond made from the signature of the 'Diamonds' queen Rihanna vs diamond made from Notre Dame ash or your childhood teddy? What would those diamonds represent?